This post explains 8 reasons why I am quitting my thriving Christian blog and what I am doing instead. Here you will read of spiritual challenges for Christian Ministry bloggers who apply secular blogging advice to their work. If you are a Christian Ministry blogger and you feel any conflict about blogging using a secular model for blogging, I wrote this to help you. Nothing is more important than our relationship with the Lord, and this post will describe why ministry blogging the way I have been doing it, has to go.
Why Quitting My Blog Now Puzzles People
This blog was officially launched in
Why quitting now is puzzling
- The blog is currently at 9,500 page views/month…. up from 850 page views in the first month.
- The total page views since launching
- Over the last two months, the page views have doubled each month.
- There are eight posts that all are over 1,000 page views with time on the page for each averaging 3 minutes.
- There are 1,600 Pinterest followers.
- I have no ads on the site now and made about $50.00 off of Amazon affiliates since starting.
- The blog growth, if it continues at the current rate, is on track to hit Mediavine ad network acceptance criteria in two months. This premium ad network would enough generate passive revenue to more than cover the blog costs monthly.
- I invested significant coin in two secular blogging courses. Further, I am only part way through both! I also doled out money for a Pinterest scheduling tool called Tailwind. I will not recoup these costs quitting now.
My secular business friends are screaming at me that it is insane to leave the blog now while it is experiencing such growth. From the world’s perspective, this makes no sense at all. However, I gladly and peacefully lay it aside because it has become a hindrance to my walk with the Lord.
I want to say these are my reasons for quitting and my personal spiritual path. There are many Christian ministry bloggers out there who do great Godly work, and they have figured out how to navigate these spiritual struggles in Christian blogging without it affecting their walk with the Lord. However, if you are like me and the temptations I describe below are hindering you spiritually, please prayerfully consider what is most important to you.
Reasons I am Quitting My Christian Blog
1.Secular Blogging Advice is Focused on Money and Christian Ministry Blogging is Focused on God
When I started this blog, I had a very pure desire to write to encourage other believers to grow in their faith and intimacy with the Lord. I started out seeking the Lord for the topics He desired me to write on.
I signed up for (popular, secular) blogging courses to learn how to blog. Right away, there was teaching on “monetization”. Monetization means how to make money off your audience, how to get into ad networks and how to drive traffic high to make more money. This created a significant spiritual conflict for me with my motives in ministry blogging. The conflict grew over time. God cares so much about our motives!
I sadly have recently seen two Christian ministry blogs that charge for prayer or for a word of prophecy. I wondered reading these blogs if the author had progressively closed their spiritual ears to what God was telling them about monetizing in this way. It frightened and saddened me to see that.
If God tweaks your conscience about something in serving Him, pay attention early. Pastor Andy Stanley says “pay attention to the tension” not “talk yourself out of the promptings in your conscience”. When we tune out the Holy Spirit’s promptings, it gets harder and harder to hear Him, even to the point of a seared conscience. God says clearly you cannot serve Him and money at the same time…..one will be your master.
Since I feel the spiritual struggle to keep my motives pure in ministry blogging and this has not gotten any better in the last 6 months, I am choosing to walk away from this temptation. I am continually tempted to mix service for the Lord with a focus on monetization.
2. Christian Blogs Should be Led by the Lord, not what is “Popular”
Learning about blogging in the secular world, I discovered something called the “skyscraper technique”. To do it, you need to look for post topics that already have several thousand page views and write in that area. Can you imagine a pastor writing sermons this way?? I did that for a couple of posts, but it felt like I was way out of alignment with the intention of starting this blog. It felt wrong and like I was betraying the Lord.
Further, I feel in Ministry blogging we can only lead people as far as we ourselves have gone spiritually. Writing what is popular may mean writing about topics we have little experience in personally. For me, that felt like a lack of integrity. Thus, I don’t want to follow any advice that puts me out of integrity with how God guides me. I never wrote on topics I had no experience in for this blog, but I felt the tempting pressure.
Lastly, many of the most popular posts on this Christian blog are related to Christian dating. Secular logic would be to write much more in that area, and then to monetize it. I really do not feel that God’s highest call on my life is to become a Christian dating specialist. When I started, I wanted to help people go very deep with their relationship with God primarily. While I personally had quite a long journey in Christian dating where the Lord grew me before I married, that issue is actually secondary to intimacy with God. The direction I would need to keep writing in to grow this Christian blog (based on secular training) is in dating and that is not the direction I feel called towards.
3. Constant Attention to Blog Numbers Has Become a Spiritual Hindrance for Me
I have become obsessed with looking at my Google Analytics numbers for the blog. This is embarrassing- but I check it at least five times a day! This has nothing to do with serving people well or serving God. It also is a massive time waste.
I freely admit I have obsessive-compulsive traits (I am a medical doctor, and most of us do!). So, for me, the temptation to keep looking has become a destructive obsession for me. If I had it to do over again, I would not have connected Google Analytics to this Christian blog!
4. Blogging Using a Secular Model Doesn’t Feel Like Jesus’s Light Yoke
Jesus says His burden is easy and His yoke is light. That doesn’t mean we never have to do hard things, but anything God is leading us to, He gives us supernatural grace. It should feel like His yoke.
Secular blogging is all about pushing, driving, and hustling. Churn out new pins for Pinterest every day; write 3 blog posts a week
I do not feel doing blogging the way I have been doing it has the grace of God on it. This has been since the beginning. Early on, I felt burned out doing blogging this way. If you are interested, you can read further about that here.
5. My God-Given Priorities are Getting Out of Whack
So, given how much time following a secular blogging model to do a Christian blog is taking, my life has gotten out of balance. Most of my free time is seated on my computer or looking at my smartphone. While I have been keeping up with my daily devotional time (I do that early in the morning before anyone else is up) my other priorities have suffered.
When my husband gets home from work, I am often on my computer and only half listening to him. I am on social media way too much for blogging purposes, it causes me to not really be present with people in real life. My phone is always dinging with a notification and I feel compelled to respond, even when I am with people (OCD over here :-)). I am not loving my people well. They deserve priority with my time and my undivided attention.
Also, I have gained 20 lbs since starting this blog! I normally used more of my free time to prepare healthy meals and consistently exercise. Using almost every moment of free time to blog or do related blogging tasks has helped me to gain at an alarming rate. I am not stewarding my health well.
Additionally, I have responsibilities at church, to friends, to family, and I care for elderly relatives. My husband and I are looking at adoption. All those other areas are not doing well with the current way blogging is affecting my life.
Time is irreplaceable. In the end, if you did not steward your life well for God-given priorities, you will need to answer God why you squandered what He gave you.
6. I Feel God calling me to More Direct Face to Face Service of Others
I am a total introvert. Psychology defines introverts as those who need to sometimes be alone to get their energy back up. It doesn’t mean shy or not liking people (this is a misconception about us introverts!).
Blogging for ministry feels like a relative comfort zone for me as a Christian introvert. It is easy to hide behind a computer and only engage with people for this ministry when I have the energy.
However, sometimes God calls us to get our hands dirty and get uncomfortable. Uncomfortable is how we grow. I don’t want to do what I am comfortable doing in ministry, I want to do things which put big demands on my faith in God-bigger than my comfort zone. Homeless people, orphans, and abused people need people to be right there with them in-person serving them as Jesus would. That’s where I feel God calling me.
I don’t yet know exactly what this looks like, but I plan on just going out and serve IN PERSON wherever God leads me. My heart since I was a child was always for orphans and abused people. I am just going to go with that-wherever God opens the opportunity-even if it is uncomfortable for this introvert. He likes to use weak vessels to show His glory strong, and I’m all in for that with Him. God’s fingerprints on His work show Him doing things much bigger than what human strength or natural skill (or even introversion!) can do.
Stepping out of something comfortable (for an introvert) to be more “out there” means depending on Him a lot more in ministry and that feels refreshing. I’m tired of following the world’s advice
7. This Blog Isn’t Strategically Positioned
While I do not agree with Ministry blogging focused on money, to be effective in Ministry you need to have a clear plan and goals. This plan and goals for a Christ-follower should be sought from the Lord Himself, and clearly laid out.
I had a general vague idea of how I wanted to edify believers with this blog when I started, but I really did not have the above steps of setting up a Ministry in place. You can see the topics on the blog are a little bit all over the place.
If I ever do a ministry again, this will be a critical step. Before I launch anything in ministry ever again, I will pray and seek guidance from God to have the mission, purpose, goals, and objectives clear…..so all the work can be singularly purpose-focussed.
8. Lastly, God has Confirmed in Prayer it is Time to Let This Blog Go Completely
So, I have had tension for a while now over all of the previous points raised. I have recently had a season of fasting and prayer to see what God says to do.
He has confirmed to me to let this blog go completely. This was also reconfirmed to me by a prophetic word in a church meeting in December.
The person who prophesied did not know who it was he was prophesying to, but he confirmed God wants me to let this blog go. He further confirmed that God has something so much better in store in 2019.
What is awesome is I had never met the man before. The people at the church meeting I went to (in another town) knew nothing about me. I think it is merciful of the Lord to confirm to me so specifically that He wants me to let this blog go.
So, while none of this makes any sense to unbelievers, it pleases me a lot to be obedient to God. It feels like a sacrifice of obedience. There was a lot of work that went into this blog, but I lay it down gladly for the chance to show myself obedient to God. He always has something better when we let go of something He directs us to.
- The blog will be completely closed by February 22, 2019. That includes Pinterest and Facebook linked accounts. The Instagram account will convert to a personal account since I have enjoyed the friendships I have made on that platform and want to continue them.
- I will be seeking opportunities to serve people one on one in a face to face way in my city, as the Lord leads.
- Over the next few months, I plan to attend ministry conferences and spiritual development courses to pursue growth in my understanding of how to do ministry well and to deepen my understanding of spiritual things.
- I will continue to write in ministry (I really have enjoyed the creative process of writing) in different
foraas the Lord leads. However, I will not be using a secular model again for anything ministry related (lesson learned!).
- My life will have God-given priorities first again. That means that after God….. my husband, my church, my family, my friends, and my health will be priorities again. My husband and I will also advance with our adoption process which has been delayed.
- The blogging course material for the two courses I bought will not be wasted. I will complete it. The knowledge I gained about social media, writing, and search engine optimization is valuable. I paid for that knowledge so I will learn it. These are great business skills and I do not know how the Lord may use those skills in the future.
Finally, I want to be clear that I am not saying I would never blog again. However, if it is to be a Christian ministry blog, I would not follow any secular advice, I would rely on the Lord from start to finish. Also, I would not have Google Analytics on the blog nor would I have monetization as a central focus. Secular blogging advice is great for other types of bloggers. However, for me with my particular spiritual struggles, it was spiritually destructive to do ministry blogging this way. That’s why I am getting off this misdirected train ride now.
Key Take Aways
Christian ministry blogging is a great activity that can be done for the glory of God. However, it needs to be led by God and focussed on how to serve people and put Him first. Secular blogging courses are focussed on money. On the contrary,
This post describes 8 reasons I am quitting this Christian blog now. Most of these reasons are because I followed a secular model of blogging and it created spiritual conflicts for me with how I blogged for Christian ministry.
So, Christian ministry blogger, remember God always looks at our motives. If you feel your heart is divided following secular blogging practices, seek the Lord today on how He wants you to deal with it. Nothing is more precious than intimacy the Lord, you don’t want anything to interfere with that.
Let Me Know
So, I anticipate this post may displease some who read it, but that is OK!
I feel God wanted me to write about my reasons for quitting since there may be other believers doing Christian ministry blogging who feel trapped in similar spiritual conflicts like I was. It is very challenging to try to reconcile God’s ways with the world’s ways in Christian ministry blogging. I urge you to put God first, you never lose when you do!
Please feel free to let me know in the comments below (before February 22, 2019…I will be shutting this blog down on that date) if you have had similar conflicts.
Please Do This Too
I feel this is an important message for Christian ministry bloggers. If you agree, please go ahead and share this post on Pinterest or Facebook widely. Of course, after the 22nd of February, 2019, it will not be accessible any longer. I would like a large number of those who are struggling with these spiritual issues to read this post before the blog is closed down.
Let us stay focussed on eternal goals brothers and sisters.
With much love,