This post gives 6 tips for new bloggers on how to pick Facebook (FB) groups that will drive traffic to your brand new blog. It further gives advice on dealing with a common hindrance that occurs with Facebook groups. This article is all about saving you time with your new blog! It will help you to find FB groups that give you a high return on your blog traffic in exchange for your time.
Why Facebook Groups for New Bloggers
A) As a new blogger in your niche, it is unlikely you already know many people who would be interested in your blog. The first few weeks, it will be critical to get traction. You will want to know whether your content is resonating with readers. Facebook groups for blog growth have something called a “thread share” which will invite participants to share a post in exchange for reciprocation. The reciprocation involves interacting with another blogger’s post (a post that catches your interest). This reciprocation will help you to get traction on blog growth.
B) You will be encouraged and supported by others in your niche. You may even develop some meaningful connections with other bloggers in your niche.
C) You will learn from others what is working and not working. Great groups provide opportunities for mutual learning in addition to blog growth.
D) Facebook Groups work for helping your blog grow! There are many new bloggers posting about traffic growth from Facebook groups. I (finally) launched my blog officially in the middle of June 2018. My promotion has been exclusively Pinterest and Facebook groups. I am blessed to be up to 3,000 page views in less than a month. While that is not huge, I am doubtful in the Christian niche that it would have grown that quickly without both strategies.
Tips for New Bloggers on Picking Facebook Groups for Growth
Tip 1: Ideally the Facebook group should be in your niche.
The chances of finding someone who is interested in your content are much higher if you look for Facebook groups focussed in your niche. I am in the Christian niche. A general Facebook group for driving traffic may have 10% Christian participants, it is not efficient to share my posts there. It is much more efficient to stick to Facebook groups for blog growth in the Christian niche.
Tip 2: The Facebook group should be right-sized.
If the group is too big, it is likely your post will be lost in the waves of posts in group thread shares. For example, I was in a group of over 4,000 bloggers. There, as soon as a share thread is opened, almost 50 posts are shared. By the end of any sharing time, almost 650 are shared!
Reciprocation in such a large group is time-consuming. When someone from the beginning of the post commented on my post, I needed to wade through hundreds of people to find their post to reciprocate.
Likewise, if the FB group is too small it makes it hard to reciprocate. Often in such small groups what is shared is not relevant to your niche.
I would suggest looking for FB groups that are ideally in the 100-1,000 person space to increase your efficiency (amount of time involved vs. the benefit to your blog). I exclude new groups that are growing quickly here, as they may soon reach the ideal range.
Tip 3: There are reasonable requests for reciprocation.
As you enter FB groups for blog growth you will notice a wide range of rules around reciprocation.
Some just invite you to drop your post link and run, with no reciprocation. You want to avoid these. There is almost no reciprocation on any of those groups and it does nothing to help your traffic.
Some Facebook groups go to the other extreme and ask you to share or repin every single post in the thread. You may be aware, Pinterest values pinners who pin on topic with their niche. If you have to pin unrelated content to your profile it could damage your “reputation” with Pinterest. This may result in you being ranked lower in the Pinterest feeds.
It is also very time-consuming to reciprocate when the ratio of requested interaction to put one post is too high. Imagine you are in a group of 50. Then imagine the FB Group Admin rules say if you post you need to reciprocate every single other post in the thread. Do you have time to reciprocate on 50 posts? I surely don’t. This will drain your time with little benefit to you. Your time is better spent on other blog tasks like writing great content.
The quality of the interaction also declines when there are unreasonably high requests for reciprocation in such threads. More reasonable requests result in people actually visiting your blog and reading your posts. You get real and valuable interaction. I have started following other bloggers in my niche by coming across excellent content in reasonable reciprocation threads on FB.
For me, the sweet spot on the reciprocation request ratio is- FB groups that request no more than five reciprocations per blog post you share. Ideally, I find one post share for two interactions leads to the highest value for time invested.
Tip 4: There are dedicated days for sharing different types of content.
I am not only a blogging newbie, but I am also pretty new to most social media. I need to learn one platform at a time. I started with Pinterest, with a sideline on Facebook. I have yet to grasp Instagram! Many reciprocation threads do not specify the content. As a result, you will have a mix of requests for reciprocation (e.g. follow YouTube channel, pin to Pinterest, tweet on Twitter, follow on Instagram, etc.). If most are Twitter requests, it would be a waste of time for me to post on such a thread. I don’t have a Twitter account. Dedicated days for sharing threads for specific platforms lets you know in advance which days will be best for you to enter a share thread. This avoids wasted time.
A great FB group will pre-announce what days of the week are dedicated to thread shares on different platforms. For example, one group I am in has blog comments on Mondays and Pinterest on Wednesdays. They have Twitter on Tuesdays, and I know not to post on Tuesdays.
Tip 5: The FB Group is Current.
This is likely a no-brainer, but if the thread share opportunities are more than a week apart, the group is not active. Don’t join inactive groups, they will not efficiently help you to grow your traffic.
Tip 6: The FB Group has clearly posted rules and is well moderated.
There should be clear rules about what can be posted and when. The group owners should be welcoming and supportive. However, they also need to ensure inappropriate content or users who are not following the rules are not part of the community.
A Caution on Facebook Groups to Save You Time
This is one I learned by experience. Facebook is completely managed by robots. If you change your patterns on your personal account to suddenly start leaving links or comments on other people’s posts in a short space of time, Facebook robots get alerted. They will consider you a spammer and delete your links and/or comments!
Your block from being able to participate in thread shares may be prolonged. There will be no way for you to communicate with Facebook to resolve it either!
To avoid this, if you are participating in share threads, do not like or comment on too many posts all at the same time.
For much more information on how to avoid this problem, there is an excellent article which explains how to avoid this problem which you can find at Postcron.com. It is called “10 Essential Tips to Avoid Being Blocked by Facebook… and not falling asleep reading the fine print rules” by Eugenia Skaf, a blogger at Postcron. Click on the link to read that helpful article at Postcron.
Evolving New Technology for New Bloggers to Drive Traffic:
As a final point, I want to also put in a plug for some evolving new technology which takes such group interactions completely off of Facebook. This avoids the problem identified above in the caution. There are some big “bloggers who help others grow their blogs” that have either built their own sharing platforms or use new technology. There are new technology apps (Mighty Networks, Slack, etc.) which enable this type of sharing. These are great options to avoid the aforementioned Facebook problems. I have one recommendation for a brand new one starting up.
Many of you may know Raelyn Tan (see link here to read a bit more and grab some of her free information to help you as you build your blog). She is a brilliant young digital marketing expert who built a business “helping online entrepreneurs build their dream blog and business”. She is out of Singapore and has a free Facebook group called Turbo Blogging and Business (3.9K members). She recently started a platform for bloggers on Mighty Networks (there is a free app) which is shaping up to be a well-managed place for new bloggers to drive traffic to their blogs. She is very successful with over 35,000 subscribers and followers. My experience with her is she delights in interacting personally with her community in a supportive way. If you are interested in joining this brand new community on Mighty Networks, click the link here to join. The group is called ‘Turbo Bloggers and Entrepreneurs”. It is being interactively shaped to meet the needs of new users right now, so you can have your say in how the community functions too.
This article reviews six tips for new bloggers on how to pick the most efficient Facebook groups to drive traffic to their blogs. It further gives a caution of a common hindrance to working well in Facebook groups. Lastly, this article gives some information about new technology platforms outside of Facebook which you can also use to grow blog traffic as a new blogger.
Let Me Know:
As a new blogger what has worked best for you in driving traffic to your blog? Are there other new technology platforms you would recommend? Kindly let me know in the comments below.
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a) Hit the red Pinterest save button below and pin the long rectangular image of your choice and/or b) share this post to Facebook. Thanks kindly!